Breast cancer knows no limits, it is indifferent to skin color, country of residence and age. But Evelyn Lauder, Senior Vice President of Estee Lauder Corporation, was able to overcome borders and language barriers, and in 1992 launched the Campaign Against Breast Cancer. Since then, every year the world is lit up with a rosy light, attracting more and more people to the problem.
The action is held under the slogan: Peace in a rosy light. A world without breast cancer. The symbol of breast health is a pink ribbon.
World Against Cancer
Campaign Chief Ambassador Elizabeth Hurley travels with Evelyn Lauder around the world to educate people on the importance of early detection of breast cancer. In 2009, more than 70 countries take part in the Campaign, in each of them in honor of the action one of the attractions is illuminated with a pink light: the Verona Arena, the building of the National Congress in Argentina, the Belvedere Castle in Austria, the Empire State Building in New York, the Leaning Tower of Pisa , Tower of London…
This year’s landmark illumination campaign celebrates its 200th anniversary and in honor of this date, XNUMX of the world’s most famous landmarks will be illuminated in pink.
In the center of GUM near the fountain
In Moscow, the famous fountain in the center of GUM became the symbol of the action. On September 29, exactly at 20 o’clock, the legendary fountain shone with pink light. He not only shone with marble and bronze, but performed choreographic numbers: his jets effectively soared up to the glass dome of GUM.
Celebrities came to support the action: the host of the Health program Elena Malysheva, actresses Anna Terekhova, Agrippina Steklova, TV presenter Svetlana Konegen, poet Vladimir Vishnevsky and many others. Nadezhda Rozhkova, Academician of RAMNT, Doctor of Medical Sciences, said that now breast cancer is no longer a terrible diagnosis, but a curable disease that any woman can overcome.
Dear readers, in the comments you can ask academician Nadezhda Rozhkova any questions of your concern about breast health. The answers will be published in an interview with a renowned mammologist.
Everyone can help
This year, fifteen of the most popular brands of Estee Lauder Corporation will release special funds, the proceeds of which will be transferred to the Breast Cancer Research Fund, to accelerate the search for a cure for this disease. The campaign is attended by brands: Aveda, Bobbi Brown, Bumble & Bumble, Clinique, Darphin, DKNY, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Ojon, Origins, Perscriptives and Sean John Fragrances. Information stands will be placed in stores and corners of these brands, where pink ribbons and information materials will be distributed.